multichannel

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Published By: Cisco     Published Date: Jul 11, 2016
Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video. Cloud solutions allow contact centers to gain access to new technology capabilities and channels on demand with the ability to scale up quickly. They offer the best technology innovation as well as the ability to scale agents up and down as business needs change. This whitepaper provides background on cloud contact centers, their advantages and the essential considerations for selecting a vendor.
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Cisco
Published By: IBM     Published Date: Oct 15, 2013
Good marketing is like a conversation. You have to listen to your customers. In our connected world, that means listening to the data they generate in their interactions with your brand.
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enterprise marketing management, emm, capitalize market, data driven marketing, data collection struggle, data trails, customer behavior, mistargeted market, act on opportunities, multichannel connectedness, sales and support agent, customer interactions, customer browsing behavior, keeping up with data collection
    
IBM
Published By: Oracle     Published Date: Nov 13, 2013
In a volatile and hyper-competitive market, delivering exceptional multichannel customer service consistently is essential. But delivering world-class service on tight budgets and to even tighter deadlines is a tough challenge for even the largest organizations. That’s why so many of the world’s most successful organizations choose to deliver customer service in the cloud. This eBook is a short introduction on how IT helps drive value for the business through cloud-based customer service solutions.
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zenithoptimedia, oracle, customer service, the cloud, business benefits, it benefits, rightnow product focus, competitive market, flexibility, implmentation, high roi, mission-critical availability, global customer experience, reduce tco, redirect resources, empower it organization, enable innovation, internal resources, rightnow robust solution
    
Oracle
Published By: IBM     Published Date: Mar 13, 2014
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
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ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior, marketing, online, offline, integraton, channel, multichannel, internet marketing, customer experience/engagement, mobile marketing, social media marketing, branding
    
IBM
Published By: Cisco     Published Date: Dec 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video. Cloud solutions allow contact centers to gain access to new technology capabilities and channels on demand with the ability to scale up quickly. They offer the best technology innovation as well as the ability to scale agents up and down as business needs change. This whitepaper provides background on cloud contact cen
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Cisco
Published By: CrowdTwist     Published Date: Jan 19, 2016
Implementing a surprise and delight strategy is an ideal way to breathe new life into multichannel loyalty marketing initiatives. To be effective, these activities should be part of a structured marketing program.
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crowdtwist, marketing strategies, customer loyalty, marketing initiatives, multichannel loyalty marketing, marketing initiaties
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jun 06, 2016
Loyalty is in the midst of positive momentum. Brands are increasingly realizing the value loyalty programs offer to boost their bottom line and strengthen customer relationships. While many are successful, there is still work to be done to achieve sophistication. This report provides a deep dive look into the loyalty landscape, the role of multichannel loyalty programs in driving success, and a glimpse at what the future holds for the industry.
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crowdtwist, multichannel loyalty pograms, customer relationships, loyalty programs
    
CrowdTwist
Published By: DocuSign     Published Date: Jul 12, 2019
Rising consumer expectations are shaping the future of insurance industry, and transforming the claims process is pivotal to improving the customer journey. As carriers vie to retain their clients and capture new ones, they are turning to digital technologies to streamline their claims procedures—reducing their costs and better managing their risks along the way. We walk through how digital technologies can help insurers provide a convenient, multichannel and truly satisfying customer experience.
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DocuSign
Published By: SilverPop     Published Date: Dec 30, 2010
Stay up-to-date on the latest in email marketing and learn what you can expect to see from email marketers in 2011. From growing trends in opt-in methods to a continued focus on retention and re-engagement, this white paper is sure to keep you current on everything email marketing. Download the white paper today!
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silverpop, email marketing, multichannel, social marketing, facebook, twitter, isp, opt in, social network, mobile marketing
    
SilverPop
Published By: IBM     Published Date: Nov 22, 2013
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
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ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior, marketing, online, offline, integraton, channel, multichannel
    
IBM
Published By: Heiler     Published Date: Feb 22, 2012
Today, many companies do not have a consistent and transparent process established in their Product Information Supply Chain. In this white paper you will find out just what exactly PIM 360° means and how it relates to your business.
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heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog, online-shop, sap, pim, productinformationsmanagement, product information management, productinformation, cross-selling, catalog, content services, consulting, supplier relationship management, srm
    
Heiler
Published By: Infor     Published Date: Apr 01, 2010
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
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infor, cross-channel campaign management, multichannel marketing, knowledge management, performance management, metrics
    
Infor
Published By: IBM     Published Date: Aug 21, 2013
In many enterprises, marketing is a multichannel effort that includes a wide range of touch points. The touch points range from websites and email promotions to traditional print advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the offers the customers previously accepted or rejected. In addition, emails launch without reference to online promotions and websites present messages that disregard their visitors’ previous contact history.
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cross channel marketing, customer communications, interactive marketing, multi-channel marketing, sales, multichannel, communications, email marketing, customer relationship management, crm, business technology, telecom
    
IBM
Published By: Oracle     Published Date: Nov 01, 2013
In a volatile and hyper-competitive market, delivering exceptional multichannel customer service consistently is essential. But delivering world-class service on tight budgets and to even tighter deadlines is a tough challenge for even the largest organizations. That’s why so many of the world’s most successful organizations choose to deliver customer service in the cloud. This eBook is a short introduction on how IT helps drive value for the business through cloud-based customer service solutions.
Tags : 
zenithoptimedia, oracle, customer service, the cloud, business benefits, it benefits, rightnow product focus, competitive market, flexibility, implmentation, high roi, mission-critical availability, global customer experience, reduce tco, redirect resources, empower it organization, enable innovation, internal resources, rightnow robust solution
    
Oracle
Published By: CrowdTwist     Published Date: Jan 09, 2018
2017 loyalty trends highlight a strong focus on meeting customer expectations with exceptional customer experiences. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend and get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to understand their customers better and market effectively to them. Download this e-book to learn more about the current trends shaping loyalty programs today.
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CrowdTwist
Published By: Oracle     Published Date: Sep 10, 2012
In a volatile and hyper-competitive market, delivering exceptional multichannel customer service consistently is essential.
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oracle, agile, secure, service, cloud, business technology
    
Oracle
Published By: Oracle     Published Date: Apr 05, 2013
In a volatile and hyper-competitive market, delivering exceptional multichannel customer service consistently is essential. But delivering world-class service on tight budgets and to even tighter deadlines is a tough challenge for even the largest organizations. That’s why so many of the world’s most successful organizations choose to deliver customer service in the cloud. This eBook is a short introduction on how IT helps drive value for the business through cloud-based customer service solutions.
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competitive market, exceptional multichannel service, service, customer service, tough challenge, oracle, agile, secure, reliable
    
Oracle
Published By: Oracle     Published Date: Mar 04, 2014
This report looks at customers’ and businesses’ attitudes toward usage of multichannel interactions, and identifies the issues and potential pitfalls that businesses will face when trying to improve the customer communications across channels.
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oracle, multichannel, oracle service cloud, cross chanel, mobile service, telephony
    
Oracle
Published By: Bronto     Published Date: Feb 21, 2014
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. This white paper offers interviews with Bronto’s marketing strategists as they provide insight on how to create personalized campaigns
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bronto, marketing, ecommerce, online marketing, trends, marketing strategy, mobile marketing, purchasing, online shopping, content delivery, multichannel, email marketing, retargeting, display, impressions, revenue
    
Bronto
Published By: Bronto     Published Date: Aug 14, 2014
Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them. Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.
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retail marketing, digital marketing, marketing channels, canadian retail, e-commerce, multichannel offerings
    
Bronto
Published By: Oracle     Published Date: Sep 30, 2014
See why Oracle is named a leader for Enterprise Lead-To-Revenue Management Platform Vendors. L2RM platform vendors like Oracle are stepping up with tooling that enables customer-centric, multichannel, personalized marketing -- at scale.
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marketing, b2b, customer insight, platform, vendors, networking
    
Oracle
Published By: Informatica     Published Date: Jul 07, 2011
Explore how retailers can generate a single view of customers who engage across multiple channels-online, in stores, and via call centers, on social media, and mobile devices.
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informatica, competitive edge, customer information management mdm, master data management, multichannel retail environment, social media, single view, customer activity, loyalty
    
Informatica
Published By: SAS     Published Date: Mar 20, 2013
How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals
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integrated marketing, marketing, multichannel, marketing technology, collaboration
    
SAS
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