online marketing data

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Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
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data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : 
data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : 
data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
    
Adobe
Published By: Deluxe     Published Date: Mar 15, 2017
Best-in-class FI marketers have embraced the power of signals. Through their everyday actions, consumers and businesses continually create signals for marketers like you. A signal is an indication of intent or behavior. Examples of activities that produce signals include making a purchase, searching online for information about a financial product, clicking on an ad, applying for a loan, and paying off debt. Each signal can be tracked, monitored, and acted upon. Reaching customers at the critical moment, in the right channel with the right message, requires keen insights about the signals they’re producing. Signals aren’t new to marketing. In fact, you may already be using new mover lists or even search engine marketing. Today, though, there is so much more valuable data available — if you know where to look and what to do with it.
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Deluxe
Published By: Veritas & PureStorage     Published Date: Jun 23, 2017
As flash costs continue to drop and new, flash-driven designs help to magnify the compelling economic advantages AFAs offer relative to HDD-based designs, mainstream adoption of AFAs —first for primary storage workloads and then ultimately for secondary storage workloads — will accelerate. Well-designed AFAs that still leverage legacy interfaces like SAS will be able to meet many performance requirements over the next year or two. Those IT organisations that aim to best position themselves to handle future growth will want to look at next-generation AFA offerings, as the future is no longer flash-optimised architectures (implying that HDD design tenets had to be optimised around) — it is flash-driven architectures.
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cloud data, online marketing, customer acquisition, mobile marketing, social marketing, data warehouse, data storage, data collection
    
Veritas & PureStorage
Published By: Teradata     Published Date: May 02, 2017
Constellation Research presents case studies of two companies that cut costs, gained flexibility, and eased administration by adding cloud data warehouse capacity to their on-premises environment. Both of these deployments: • Solved problems and yielded expected and unexpected benefits • Required some adjustments to administrative processes and expectations • Led to hybrid architecture as being an invaluable aspect of their respective data warehousing strategies Download the case studies now to explore each company’s journey, understand recurring themes, and walk away with actionable insights.
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cloud data, online marketing, customer acquisition, mobile marketing, social marketing, data warehouse, data storage, data collection
    
Teradata
Published By: LiveRamp     Published Date: Jan 02, 2018
Offrez une meilleure expérience à vos clients. Associez vos données offline et online et déployez-les de façon sécurisée sur des applications marketing pour améliorer l’efficacité de vos campagnes publicitaires. Pour obtenir plus d’informations, consultez notre Guide de 15 minutes sur le Data Onboarding (en anglais).
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mesure, personnalisation, ciblage, reporting, marketing, digital, data
    
LiveRamp
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Effective Competition Depends on Continuous Delivery of Quality Software In today’s application economy every company is a software company, no matter what industry it is in: • Shipping companies depend on logistics software to efficiently route packages, arrange drivers and automate warehouses. • Retail companies rely on software to manage inventory, engage with customers online and to give in-store associates the tools they need to answer customer questions on the spot. • Marketing firms lean on applications to gather consumer data and parse it, automate communication with prospects and effectively manage advertising campaigns. The examples are endless. The point is that in order to compete today, every business must be able to quickly build and tweak software to adjust to always evolving market demands. Ultimately, business success depends on faster development iterations while still maintaining the high quality of service expected by customers, stakeholders and end users.
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CA Technologies EMEA
Published By: Ensighten     Published Date: Aug 02, 2012
Watch the playback on the hidden costs of website Javascript tagging in time, resources, page speed and stability. Hear the benefits of tag management systems and what to look for, plus hear how Sony increased web analytics ROI, while speeding page load.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization, web page performance, page load times, ad pixels, conversion pixels, digital marketing applications, conversion tracking pixels, website tagging, google analytics, sitecatalyst, omniture, website visitor tracking, third-party cookies
    
Ensighten
Published By: Adverity     Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics Marketing Data is big & highly fragmented Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth. The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack. But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to. Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilá - your download is ready. Enjoy this read!
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Unica     Published Date: Mar 02, 2010
Download Top 7 Tips for Boosting Online Conversion to find gold in your online interaction data.
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online marketing, web site personalization, web analytics, personalized communications, email marketing, online interaction data, online conversion, unica
    
Unica
Published By: Unica     Published Date: Sep 23, 2010
If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? Download Three Key Integrations for Interactive Marketing Success and learn how to integrate online data into your interactive marketing strategy.
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unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, aberdeen
    
Unica
Published By: Microsoft Corporation     Published Date: Oct 19, 2010
Attend this webcast to see Microsoft Dynamics CRM Online in action, including integration to Microsoft Business Productivity Online Services (BPOS), and learn about customers who have used Microsoft Dynamics CRM Online.
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microsoft dynamics crm online, marketing, roi, business productivity online services, bpos, data acquisition and segmentation, marketing analytics
    
Microsoft Corporation
Published By: Qualtrics     Published Date: Mar 16, 2012
Information is power. The more information that we have, the better decisions we are able to make. This is true in business, academics, and science. We believe in making sophisticated research simple.
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survey software, online survey software, market research, marketing research, customer satisfaction surveys, data collection, enterprise feedback management, voice of the customer, enterprise survey tool, survey tools
    
Qualtrics
Published By: Datorama     Published Date: Aug 26, 2014
The extreme complexity of today’s marketing landscape, combined with the abundance of choices available to consumers, means marketers need to approach each marketing decision as intelligently as possible. Download this whitepaper to learn how marketers can utilize omni-channel analytics to garner strategic insights and guide them in the decision making process.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Datorama
Published By: IBM     Published Date: Apr 18, 2017
Are you looking to add new data domains or solve new business problems? IBM InfoSphere MDM comprises a complete MDM suite with multi-domain MDM capabilities and built-in domain patterns. IBM offers several editions of InfoSphere MDM, each designed to integrate with your existing architectures and business processes. You can choose the platform that best meets your immediate and long-term needs.
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cloud data, online marketing, customer acquisition, mobile marketing, social marketing, data warehouse, data storage, data collection
    
IBM
Published By: Fathom SEO.     Published Date: Jul 27, 2009
View Fathom SEO's Multilateral Online Marketing (MOM) demo and learn about Internet marketing strategies such as cutting-edge integrated Internet marketing for tough financial times.
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fathom seo, mom, search engine optimization, multilateral online marketing, calls to action, phone call tracking, online pr, social media, reputation building, branding, sales tools, sales, paid search, link building, online video, email marketing, conversion data
    
Fathom SEO.
Published By: Calpont     Published Date: Mar 13, 2012
This paper looks at advances in database analytics and how they change the playing field for marketing executives willing to seize opportunities made available by new advances in hardware and software.
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analytics, big data, online, marketing, database, database analytics, advance, hardware, software, data, information, data management, business technology
    
Calpont
Published By: Powered Inc.     Published Date: Mar 26, 2009
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
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powered, social marketing, roi, benchmarking, customer satisfaction, brand affinity, brand loyalty, customer lifecycle, purchase intent, persuasive communications, advocacy, word of mouth, managed online communities
    
Powered Inc.
Published By: eGrabber     Published Date: Sep 21, 2009
The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, Excel, GoldMine, etc.) This sales and marketing software enables you to: . Capture name, address, email, phone and fax number, etc of likely prospects . Automatically transfer the captured contacts into an Excel spreadsheet or any other database . Complete your online lead generation in seconds . Start your cold calling and email/telemarketing campaigns sooner . Capture contact information found in email signatures, spreadsheets and documents Cost: $249.95 Download your Trial Copy Today.
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lead, listgrabber, act, outlook, excel, goldmine, yellowpages, whitepages, superpages, leads, lead generation, egrabber, public
    
eGrabber
Published By: Semcasting     Published Date: Feb 19, 2014
This white paper will guide you through a series of third party studies that have been completed recently on the diminishing reach and effectiveness of audience targeting with cookies. The numbers are challenging and it appears it may be time for an alternative to the cookie.
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digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies, digital target, behavioral targeting online, targeted online advertising, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area, retail marketing services, retail marketing ideas
    
Semcasting
Published By: Semcasting     Published Date: Feb 19, 2014
Despite the fact that digital advertising is experiencing explosive growth, the industry still faces two significant challenges that can impede campaign performance: reach to unique users and data verification. In order to attract brand advertisers that are still spending a large portion of their budget on traditional media, the industry must find a better targeting solution. In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
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digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies, digital target, behavioral targeting online, targeted online advertising, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area, retail marketing services, retail marketing ideas
    
Semcasting
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