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Published By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, 93 percent of B2B buying starts with online searching, according to a Pinpoint Market Research study. This research occurs long before a customer engages with sales. As your prospects research and evaluate your offerings, they leave behind valuable clues to their intent. Understanding these clues – cracking the code – can help you tailor your messages to them, thereby providing them a more tailored, relevant experience. As a result, business-savvy marketing and sales departments have embraced marketing automation platforms, so their respective teams can work together on one common platform, reach B2B customers online, and drive revenue. Marketing automation platforms automate repetitive
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Oracle
Published By: ConnectWise     Published Date: Aug 22, 2019
Smart pricing based on a sound strategy is fundamental to the success of your technology business. While you may think you can’t afford to spend time and resources defining and enforcing a pricing strategy, the truth is, you can’t afford not to. Sticking to a plan for pricing will help grow your profits, while veering off course can cause devastating effects. Even one or two margin points have the potential to substantially impact your bottom line. ConnectWise Sell is designed to help guide you and your sales team to greater profitability with easy-to-use price management tools.
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ConnectWise
Published By: Kaon     Published Date: Feb 01, 2012
Describing product pain points without a visual is hard, and having a product at every sales engagement is near impossible. Learn how marketing tools show amazing product stories using stunning interactive visual experiences that win deals.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon
Published By: Oracle     Published Date: Nov 22, 2018
Ever lost hot leads simply because they’re on the bottom of the pile of junk leads? Simply handing off huge lists of “leads” and then sitting back and expecting sales to call them is a recipe for disaster. After a few calls, most salespeople give up, deriding the leads as junk. And so the finger pointing begins For sales department to trust marketing’s leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. That’s a waste of time, money, and opportunity. 68%of top marketers report lead scoring as most responsible for improving revenue contribution of marketing. Read this guide for best practices on lead scoring and winning together with sales.
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Oracle
Published By: VMware     Published Date: Sep 12, 2019
Despite massive spend to protect enterprise digital assets, security breaches are still on the rise. The disconnect between the level of investment and the volume and impact of attacks is largely attributed to outdated approaches that favor perimeter protection and point solutions despite a digital supply chain that is more distributed than ever. For these reasons and more, enterprises need to start thinking differently about cybersecurity. Security doesn’t need new products. It needs a new model. One that applies the principles of intrinsic security across the fabric of the organization, from the sales floor to the C-suite, from the infrastructure to the endpoint device. In this Essential Guidance executive brief, learn how intrinsic security differs from traditional security methods, and the steps CIOs need to take to operationalize this model for greater business agility without greater risk.
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VMware
Published By: SAP     Published Date: Sep 19, 2017
SAP S/4HANA Retail for merchandise management is at the core of a comprehensive suite of retail offerings designed to help retailers meet the demands of a digital economy. It supports retail core processes end to end, starting with master data down to point-of-sales (POS) connectivity. It allows insights into operational retail data, empowering users with contextual, real time information for faster and better decision making. Processes can easily be extended to connect to business networks to form a digital ecosystem and collaboratively drive business model improvements. Equipped with a simple and intuitive user experience, the solution offers better support for headquarters users as well as store associates to drive compelling customer experiences.
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master data, management, retail price, merchandise buying, collaboration, vendor agreement, forecasting, sap
    
SAP
Published By: SAP     Published Date: Sep 28, 2017
SAP S/4HANA Retail for merchandise management is at the core of a comprehensive suite of retail offerings designed to help retailers meet the demands of a digital economy. It supports retail core processes end to end, starting with master data down to point-of-sales (POS) connectivity.
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master data, management, retail price, merchandise buying, collaboration, vendor agreement, forecasting, sap
    
SAP
Published By: Blue Coat Systems     Published Date: Aug 12, 2013
The use of SSL encryption for all enterprise Internet traffic is growing steadily. Applications that make use of SSL – such as SharePoint, Exchange, WebEx, Salesforce.com and Google Apps – are commonplace. Even email applications like Gmail, Yahoo, and Zimbra are being used in workplace environments as hosted email or BYOD apps. It’s clear that organizations now need complete visibility into the SSL traffic coming across the WAN. They need the ability to preserve complete network and web histories from encrypted network and web traffic for compliance, regulatory and logging requirements. Blue Coat has solutions today to address the SSL dilemma.
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blue coat, ssl, ssl visibility
    
Blue Coat Systems
Published By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 11, 2017
Despite the rise in chat adoption, many organizations are still not providing the service their customers expect. That’s why it’s essential to follow proven best practices, including defining goals, identifying key metrics, and appropriately hiring and training staff. With these foundations in place, organizations can establish routing and queuing practices, before customizing the solution to meet their specific needs, and fine-tuning analytics to further improve performance. To learn more about how Oracle Chat Cloud Service can improve CSAT, customer loyalty, and revenue for your organization, visit oracle.com/goto/chatbestpractices
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home page support, faq escalation, points of right-channeling, frustration points, page headers and footers, business driver, chat channel, customer satisfaction, sales, productivity, hyperlinks, mobile users, screen real estate
    
Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
Published By: Intel     Published Date: Dec 13, 2018
Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service. To help retailers achieve this level of service, a combination of hardware and software—Intel® Vision Accelerator Design products, cameras, AI deep learning video analysis technology— do the work for you. Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive • Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the store’s ranking, and can distinguish traffic patterns by weather and time of day • Traffic and sales analysis for better staff allocation and marketing-event planning • Store heatmap analysis for more precise merchandise placement and product promotion
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Intel
Published By: Google Analytics 360 Suite     Published Date: Jul 28, 2017
Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints. Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line. To help you get there, this guide provides insights on: What constitutes a culture of growth and optimization Tips for building that culture in your own company Lessons from marketing leaders who embrace the test-and-learn approach
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Google Analytics 360 Suite
Published By: Brainshark     Published Date: Mar 22, 2013
With unprecedented adoption among businesses and consumers, the iPad is quickly becoming the preferred device for mobile sales professionals. Find out how enterprise adoption of iPads gives organizations an advantage when in sales and marketing.
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ipads, enterprise, powerpoint, sales, marketing, iphone, apple, smartphone, tablets, mobile, mobility, presentations, mobile sales professionals, mobile presentations, powerpoint presentations, ipad presentations, slideshark, brainshark, enterprise sales, sales enablement
    
Brainshark
Published By: Brainshark     Published Date: May 07, 2013
Do your field reps use iPads or iPhones? If so, enable them to present with PowerPoint the way it was meant to be seen -- with fonts, colors and animations intact. Plus, empower you content team to instantly edit and update all versions of a particular presentation, all with the click of a mouse. Ideal for reducing risk and maintaining compliance! Users in more than 140 countries use SlideShark to deliver consistent, secure PowerPoint presentations on iPads and iPhones. Find out how SlideShark can empower you to distribute, control and track field PowerPoints. Click here to watch a quick 2-minute video and see SlideShark in action.
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powerpoint, sales, mobile, ipad, iphone, slideshark, compliance, presentation
    
Brainshark
Published By: Brainshark     Published Date: Jun 03, 2013
View this 2 minute video to learn why millions use SlideShark to show flawless PowerPoints on the iPad...instantly track what reps presented which PowerPoints and to whom. Update every copy of a field sales presentation with a single of a mouse...Control, manage and track individual rep usage of master presentations.
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powerpoint, sales, mobile, ipad, iphone, slideshark, compliance, presentation
    
Brainshark
Published By: U.S. Cellular     Published Date: Aug 24, 2016
Don’t let a point of sale outage hurt sales and ruin the customer experience. Internet downtime can rack up thousands of dollars in lost revenue. A negative user experience can hurt your business and ultimately cause customers to move to a competitor. A business continuity solution can help provide additional bandwidth to handle peak activity and support temporary retail activity.
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U.S. Cellular
Published By: Resonate     Published Date: May 30, 2018
The seismic shift in consumer behavior has created the slow demise of many long-established, iconic brands. The woes of brick and mortar retail have become a daily news item, with store closures and financial downturns dominating the headlines. Though low cash and heavy debt play a significant role, many point to online retail as the culprit for this decline. Retail margins on average fell to 9% last year from 10.5% in 2012 and over that period ecommerce sales increased to 15.5% of total sales according to the Wall Street Journal. For most companies, this meant shifting towards online sales.
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Resonate
Published By: Salesforce     Published Date: Oct 30, 2019
In recent years, advancements in technology have exponentially impacted how quickly and effectively customers are able to get what they want. This has triggered a sea change in rising expectations where the overall customer experience is concerned. In turn, customer service, once considered by many to be a cost center, can now provide a coveted point of differentiation. All of which is to say, a business’ success now largely depends on disrupting the traditional customer service model. So how can your business do that? In this paper, I’ll answer that question – by describing a more disruptive model of customer service and, where applicable, explaining how Salesforce can support that model.
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Salesforce
Published By: Salesforce     Published Date: Oct 30, 2019
Please note that this piece of content is in local language. In recent years, advancements in technology have exponentially impacted how quickly and effectively customers are able to get what they want. This has triggered a sea change in rising expectations where the overall customer experience is concerned. In turn, customer service, once considered by many to be a cost center, can now provide a coveted point of differentiation. All of which is to say, a business’ success now largely depends on disrupting the traditional customer service model. So how can your business do that? In this paper, I’ll answer that question – by describing a more disruptive model of customer service and, where applicable, explaining how Salesforce can support that model.
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Salesforce
Published By: Salesforce     Published Date: Oct 30, 2019
In recent years, advancements in technology have exponentially impacted how quickly and effectively customers are able to get what they want. This has triggered a sea change in rising expectations where the overall customer experience is concerned. In turn, customer service, once considered by many to be a cost center, can now provide a coveted point of differentiation. All of which is to say, a business’ success now largely depends on disrupting the traditional customer service model. So how can your business do that? In this paper, I’ll answer that question – by describing a more disruptive model of customer service and, where applicable, explaining how Salesforce can support that model.
Tags : 
    
Salesforce
Published By: Salesforce     Published Date: Oct 30, 2019
In recent years, advancements in technology have exponentially impacted how quickly and effectively customers are able to get what they want. This has triggered a sea change in rising expectations where the overall customer experience is concerned. In turn, customer service, once considered by many to be a cost center, can now provide a coveted point of differentiation. All of which is to say, a business’ success now largely depends on disrupting the traditional customer service model. So how can your business do that? In this paper, I’ll answer that question – by describing a more disruptive model of customer service and, where applicable, explaining how Salesforce can support that model.
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Salesforce
Published By: Oracle     Published Date: Jan 28, 2015
The proliferation of consumer touch points has created a significant operational challenge for retailers, making it difficult to achieve consistency in product content, pricing, promotions, and inventory availability across multiple sales channel. This white paper from Oracle Retail discusses how the consolidation of omni-channel merchandising and inventory information, combined with the support of efficient transaction systems to move products in alignment with consumer demand, is no longer optional, but rather a modern retailing necessity.
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Oracle
Published By: Google Analytics 360 Suite     Published Date: Jul 27, 2017
Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints. Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line. To help you get there, this guide provides insights on: What constitutes a culture of growth and optimization Tips for building that culture in your own company Lessons from marketing leaders who embrace the test-and-learn approach
Tags : 
    
Google Analytics 360 Suite
Published By: Moxie     Published Date: Feb 08, 2018
You’ve worked hard to build your brand—to understand who your customers are, to convey a compelling message that draws them into your site, and to create engaging content that keeps them there. At the most critical point in the sales process, seize the opportunity to communicate directly with your number one lead at the height of their decision and use this checklist to make that possible.
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mobile, commerce, checklist, intent, customer, metrics, ecommerce
    
Moxie
Published By: CDW     Published Date: Nov 13, 2012
The standard can help organizations improve handling of personally identifiable information.
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cdw, pci, dss, compliance, cybersecurity attack, hacker attacks, verizon, pos, point of sales, business technology
    
CDW
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