siriusdecisions

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Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
As more and more industries clamor to adopt an Account-Based Marketing program, B2B marketers must re-think how they drive revenue. According to SiriusDecisions, 92% of companies call ABM a B2B must-have—while 84% of B2B marketers say that ABM delivers higher ROI than any other approach. This is good news, but it gets even better. Now you can deliver Account-Based Marketing directly form your Marketing Automation System (MAS) using Demandbase and Oracle Eloqua. Download this infographic to see how you can optimize your ABM and MAS systems, align with sales, and drive revenue for B2B success.
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Oracle Marketing Cloud
Published By: Brainshark     Published Date: Apr 24, 2015
In this SiriusDecisions brief, you’ll learn four sets of best practices to accelerate reps’ sales skill growth, increase their product knowledge and acclimate them to their new company.
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sales content, sales enablement, sales onboarding, sales productivity, sales effectiveness, sales management, sales training, sales meetings, sales coaching, sales performance
    
Brainshark
Published By: Mintigo     Published Date: Jan 21, 2016
In this dynamic session, we’ll hear from thought leaders from LinkedIn, SiriusDecisions and Mintigo on the best strategies for taking a data-driven approach to marketing. They will address key considerations and best practices to answer essential questions around: • How the explosion of big data and emerging predictive technologies is transforming the marketing discipline • Examples of marketers at leading companies are effectively utilizing big data & predictive analytics • Recommendations for preparing your marketing team to become a data-driven organization.
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Mintigo
Published By: Mintigo     Published Date: Jan 21, 2016
Check out this webinar to learn how predictive analytics combined with marketing clouds will bring silos of data and customer experiences together by enabling marketers to understand who their most likely buyers are and centrally manage and orchestrate campaigns. The topics covered include: • The rise of the marketing cloud as the centerpiece in customer-centric marketing • How data and predictive analytics uncovers the insights to power the marketing cloud • Where marketing clouds are headed and what marketers need to understand to succeed in their organization Don’t miss out on this dynamic session presented by marketing thought leaders from SiriusDecisions, Oracle Marketing Cloud and Mintigo!
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Mintigo
Published By: Brainshark     Published Date: Nov 05, 2013
SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Marketo     Published Date: Mar 23, 2015
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
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marketo, siriusdecisions, marketing automation, marketing automation platforms, map
    
Marketo
Published By: Marketo     Published Date: May 18, 2017
Marketing automation is a technology solution that helps enable the seeding, creation, nurturing and acceleration of demand among prospects and customers (see the brief “Marketing Automation Platforms Defined”). Given that marketing automation platforms (MAPs) are an essential component of every b-to-b organization’s marketing infrastructure, organizations understand the need for these platforms, as well as their internal need for optimized processes and skills to leverage them. However, while most b-to-b marketers understand the value of lead nurturing, lead scoring/prioritization, program and tactic level reporting, and the SiriusDecisions Demand Waterfall®, they often struggle to operationalize these processes with MAPs, which is why selecting the right MAP is imperative. In this SiriusView, we describe MAP providers’ differences to help organizations identify which MAPs best meet their needs.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: IBM Unica     Published Date: Sep 08, 2011
This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.
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ibm, unica, siriusdecisions, vendor profile, field marketing, automation platforms, integrated enterprise, demand creation provider grid
    
IBM Unica
Published By: Marketo     Published Date: Oct 03, 2014
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
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marketo, marketing automation, map, marketing automation platforms, lead nurturing, lead scoring, crm
    
Marketo
Published By: IBM     Published Date: Nov 09, 2011
Learn how Unica provides a MAP with a high level of customizable business rules and processes!
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marketing, map, marketing automation, sirius assesments, unica
    
IBM
Published By: Brainshark     Published Date: Nov 14, 2013
SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.
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effective content, sales content, sales collateral, marketing collateral, sales enablement
    
Brainshark
Published By: Marketo     Published Date: Jun 03, 2014
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in the 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
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marketo, marketing automation, marketing automation vendors, map, marketing automation platform, lead generation, crm solutions, lead nurturing, siriusdecisions
    
Marketo
Published By: Crownpeak     Published Date: Jun 05, 2015
Despite the fact that a growing portion of the buyer's journey occurs online, many organizations struggle to alter their structure, processes and execution to serve a digitally oriented buyer. Moreover, there's no one-size-fits-all digital strategy that applies to every organization. The key is to understand your organization's digital type and apply the right digital strategy that fits your organization's needs. Hot off the presses from the SiriusDecisions Summit, we are delighted to share Gil Canare's presentation, "Choosing the Right Digital Strategy for You". This webinar features real life examples of different organization's digital types.
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siriusdecisions, digital type, digital organization, digital strategy, digital transformation, customer journey, buyer's journey, customer experience, customer lifecycle, personalization, web content management, wcm
    
Crownpeak
Published By: Marketo     Published Date: Nov 04, 2011
Optimizing the marketing and sales funnel can have a measureable impact on top-line revenue. Use this calculator, based on SiriusDecisions standards, to calculate and optimize your Revenue Cycle.
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marketo, marketing, marketing automation, roi, roi calculator, revenue cycle
    
Marketo
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As more and more industries clamor to adopt an Account-Based Marketing program, B2B marketers must re-think how they drive revenue. According to SiriusDecisions, 92% of companies call ABM a B2B must-have—while 84% of B2B marketers say that ABM delivers higher ROI than any other approach. This is good news, but it gets even better. Now you can deliver Account-Based Marketing directly form your Marketing Automation System (MAS) using Demandbase and Oracle Eloqua. Download this infographic to see how you can optimize your ABM and MAS systems, align with sales, and drive revenue for B2B success.
Tags : 
    
Oracle Marketing Cloud
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