Written by: IDC Abner Germanow, Jonathan Edwards, Lee Doyle IDC believes the convergence of communications and mainstream IT architectures will drive significant innovation in business processes over the next decade.

Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.

Industry debate about the relative merits of OpenDocument Format (ODF) and Ecma 376 Office Open XML (OOXML) highlights the significance of the productivity application market shift from binary and proprietary file formats to vendor- and product-independent Extensible Markup Language (XML) models. The competitive stakes are huge, and the related political posturing is sometimes perplexing.

Are untested Web applications putting your business at risk?

Previously known as Watchfire AppScan, Rational® AppScan® Standard Edition V7.8 is a leading testing tool that scans and tests your Web applications for all common vulnerabilities. Download the trial to see how it automates the testing process so you can address problems early.

This white paper provides an overview of the growing opportunities for EDI managers and coordinators. It highlights how their role can change from being responsible for implementation of technologies for operational activities to being infrastructure leaders. It shows how they can deliver increased efficiencies and velocity for value chain automation, which increases visibility, control and agility for a business.

This white paper highlights the key challenges facing the financial services industry, and discusses how the 2007 Microsoft® Office system can help financial institutions affect business performance with innovative and powerful enterprise capabilities that extend far beyond improving personal productivity.

To address the needs of customers as well as emerging workplace trends,  Microsoft focused the design of Microsoft Office Professional Plus 2007 around four key goals. They are: working more efficiently with better results, collaborating with others across boundaries, making better use of information, and streamlining processes and controlling content. These goals correspond to long-term investment areas that Microsoft began with Microsoft Office 2003 and continues to focus on today.

Get under the hood: This technical note describes how to transform XML response into a JavaT-usable response by creating Plain Old Java Objects (POJOs) and calling JAXB's unmarshal method. Simplify how to send requests to create new instances based on images that request parameters from Java classes.

For internal and external applications, Web API’s provide flexibility and unlock the value of your data and software. However, ongoing API development, deployment and delivery require extensive domain knowledge in operating an enterprise-class infrastructure. Without this expertise, scalability, reliability, and security are compromised.

For decades technical writers have reaped the benefits of XML to lower the cost and effort associated with creating, managing and reusing content across multiple output formats. Now, with the introduction of Smart Content, business users and subject matter experts can easily adopt XML in order to keep up with consumer demand for high-value communication. Download the free eBook The Beginner’s Guide to Smart Content and discover: • What is Smart Content? • A Brief Primer on Publishing Processes • The Cost of Smart Content • Who Else Is Using XML for Document Production? • What’s Wrong with XML? • Smart Content Details • 12 Reasons to Adopt Smart Content

With the proliferation of customer experience initiatives, content marketing and an increasing need to fulfill content delivery on mobile devices, digital publishing has now become an important component of the digital toolbox for every organization. Research firm InfoTrends recently released the 2015 Digital Publication Platform Market Overview, which finds that: • Over 90% of enterprises are moving towards electronic documentation. • The digital publishing platform landscape is made up of approximately 60 to 80 main companies, but is dominated by a few vendors that can be considered influencers. • The digital publishing platform market will grow by a 25% CAGR (compound annual growth rate) over the next five years. Learn more about the market, solution providers and take a look at the future of digital publishing in the InfoTrends Digital Publication Platform Market Report.

Companies of all sizes are realizing the increasingly important role digital plays in the enablement of their employees, sales teams and customers. To communicate with employees and customers around the world, Lufthansa Cargo needed to develop a corporate tablet and smartphone app that featured key details about the company such as information on its fleet, network, infrastructure, products and corporate responsibility. While Lufthansa Cargo had already gone digital with a customer magazine, the company realized a corporate app was a must have. Originally the app was envisioned as a toolkit for Lufthansa Cargo‘s top management and sales staff, but it ultimately developed into a multimedia offering for all air cargo enthusiasts. Download the case study to learn how Lufthansa Cargo increased its digital reach with an award-winning corporate app.

The growth of the dynamic publishing market is shaping the way organizations develop streamlined enterprise content management strategies, keep up with shifting end-user content consumption trends and acquire the best solutions for scalability, output and ease-of-use. Dynamic publishing solutions is critical for content creators looking to address the largest audience possible. In their report, Analysis of the Global Dynamic Publishing Market, Frost & Sullivan examines the impact and vendor solutions. Download the report to: • Learn why dynamic publishing solutions are gaining significant traction across all industries and verticals • Discover which vendors are competing in the market — from those that offer point-solutions, such as XML authoring tools, to those offering complete end-to-end platforms • Access the latest research and predictions on the dynamic publishing market, which is expected to reach $2.5 billion by 2017

Digital transformation is “the use of technology to radically improve performance or (business) reach. But for digital-native businesses that have never needed to make that shift — e-commerce, social media, web-based services — it involves a sharpening of that focus combined with an ongoing evolution of process and infrastructure.

Today’s economic climate presents challenges in achieving business differentiation.  Investing in innovation during an economic downturn may seem counterintuitive at first, but it can help companies pull ahead of the competition by displaying a show of strength in a climate of weakness.  The Microsoft® Application Platform can help organizations do more with less, enabling them to more quickly, efficiently, and cost-effectively deliver custom solutions that provide strong business value.

Quark dynamic publishing software addresses the challenges of DITA by providing a friendly, familiar authoring interface based on Microsoft® Word.

Quark dynamic publishing software addresses the challenges of DITA by providing a friendly, familiar authoring interface based on Microsoft® Word.

This whitepaper deals with the rise of mobility, BYOD and social networking, and how these trends have led cybercriminals to exploit vulnerabilities in browsers and mobile apps. For example, more than 30,000 mostly legitimate websites become infected with malware every day. From drive-by downloads to spearfishing to XML injection, web-borne threats represent a significant new risk for businesses. The report describes how to stay on top of this changing threat landscape and prevent damaging attacks with: • 100% protection against known viruses • Industry-leading URL filtering and IP protection via the world’s largest threat database • Extended protection for smartphones and tablets • Simplified web-based management

In this case study, you'll read about American's search for a time and attendance system that provides much more than only time savings.

In this case study, you'll learn why ATCO Rubber Products, Inc, the world's largest manufacturer of flexible ducts used for heating, ventilating and air condiitoning systems for residential and commercial applications, upgraded to AsureForceT Time & Labor Management.

Smart printers are a smart investment. They eliminate the need for computers dedicated to controlling them, can act as PLCs to run other devices on production lines, enable fool-proof and error-proof bar code printing, and provide investment protection with advanced features like XML printing and RFID label encoding.

The success of any consumer electronic device depends to a large extent on the appeal of the user interface (UI) and how easy the device is to use. Studies show that good cosmetic design can encourage users to explore the full range of features and often engenders the perception that a product is easier to use. So if the benefits of a great looking, easy-to-use UI are so clear, why are so many products still falling short of customer expectations? The solution lies in taking a fresh new approach a consumer electronic device UI plays. By identifying common UI functionality and implementing it in a reusable and customizable way, we can make it far easier for embedded engineers to deliver visually engaging and easy-to-use consumer electronic products.

The ability to offer customers business content in multiple formats, such as Web pages, email messages, Word documents, PDF documents, etc., is vital for meeting customers' needs and expectations in today's hyper-competitive Internet economy.

Organizations must adapt more rapidly than ever before - which means that they must align their IT environments with their business goals and deliver information on demand, when and where it is needed. In this white paper, the experts at IBM discuss how your company can meet this need for information on demand with Service Oriented Architecture (SOA), a business-centric approach to IT architecture that supports integration through linked, repeatable business tasks or services.