customer experience strategy

Results 1 - 25 of 135Sort Results By: Published Date | Title | Company Name
Published By: Adobe     Published Date: Mar 07, 2013
Download this best practice guide featuring Forrester VP and Research Director Stephen Powers to understand how to build a robust WCM strategy that improves your organisation's online customer experience, while avoiding the top seven WCM mistakes.
Tags : 
customer engagement, customer experience management, web content management, wcm, wcm strategy, online customer experience, business technology
    
Adobe
Published By: Adobe     Published Date: Mar 07, 2013
In this Forrester Research you'll learn: why responsive design is a philosophy, not a technology, the 7 benefits of a responsive design, and the challenges of adopting a responsive web development philosophy.
Tags : 
responsive design, customer engagement, online experience, customer online experience, mobile content strategy, web design, business technology
    
Adobe
Published By: Adobe     Published Date: Apr 20, 2016
To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization. Read the report to learn: • How to establish an online testing strategy based on continuous optimization • How to elevate your testing by achieving four crucial optimization objectives • Recommendations from Forrester on practical next steps in your optimization journey
Tags : 
adobe, marketing, data driven marketing, continuous optimization, customer experience, customer engagement
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Like the renowned Sydney Opera House, your brand has the potential to become an icon. Read our guide, Vision from the Harbor, to find out how. You’ll discover strategies for standing together with customers. So your business can stand out from the crowd. Read our guide now to learn how you can: • Create unforgettable experiences across the entire customer journey • Test those experiences and improve them to lift conversion • Overcome organizational barriers to create a true culture of optimization
Tags : 
customer experience, optimization, branding, brand strategy
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2017
A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to: • Define a content marketing strategy • Use personal experiences to connect with audiences • Speed up and streamline content flow
Tags : 
customer experience, content, content marketing strategy, streamlined content
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2017
A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to: • Define a content marketing strategy • Use personal experiences to connect with audiences • Speed up and streamline content flow
Tags : 
customer experience, content marketing strategy, content streamlining, content marketing, customer expectations
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
Like the renowned Sydney Opera House, your brand has the potential to become an icon. Read our guide, Vision from the Harbor, to find out how. You’ll discover strategies for standing together with customers. So your business can stand out from the crowd. Read our guide now to learn how you can: • Create unforgettable experiences across the entire customer journey • Test those experiences and improve them to lift conversion • Overcome organizational barriers to create a true culture of optimization
Tags : 
data, marketing, customer journey, customer experience, strategy
    
Adobe
Published By: Adobe     Published Date: Oct 12, 2018
Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do. In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity: Embrace, Expand and Excel.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do. In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity: Embrace, Expand, and Excel.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Nov 02, 2018
Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations no longer work. Yet, most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer-focused. Smart CMOs recognize that it is time to pivot their marketing function around the customer, rather than transactions, sales, their brand, or day-to-day operations. In March 2018, Adobe commissioned Forrester Consulting to evaluate the link between email innovation and customer obsession. To explore this topic, Forrester conducted an online survey with 256 US consumers who use personal email and 260 marketing technology and strategy decision makers at US companies with 500 or more employees. We found that email marketing can provide a way to launch customer-obsessed marketing at organizations. In fact, companies t
Tags : 
    
Adobe
Published By: Adobe     Published Date: Sep 23, 2019
The most important component for brand relevance and long-term customer relationships is the ability of an organization to deliver captivating experiences that feel personal, every time. Roughly 90% of senior marketers worldwide are implementing personalization strategies…but only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You need a strong web experience foundation that fuels your personalization strategy. Using a variety of digital marketing tools may help you perform specific functions well, but without having them talk to each other, it’s difficult to personalize experiences—which leaves you defaulting to static web pages with generic information. Using the support of a rock-solid web foundation, you can bring uniformity to your digital properties and over just the right experiences to your customers again and again.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Oct 08, 2019
With customers spending almost one-third of their days engaging with digital content and frequently engaging on multiple channels, developers need a better and faster way to create digitally engaging experiences across multiple channels. Yet despite the appeal of headless for developers, a headless-only CMS may not be the best approach. A better strategy for embracing new technology is taking a hybrid approach. 
Tags : 
    
Adobe
Published By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn: • The four components of the mobile maturity lifecycle • Why mobile apps are crucial to a successful mobile strategy • The role analytics plays in reaching mobile maturity
Tags : 
adobe, mobile, mobile strategy, marketing, mobile maturity, mobile apps, analytics
    
Adobe
Published By: Adobe     Published Date: Mar 02, 2017
Customers crave great content like kids in a candy shop. So enterprises worldwide are embracing design to give them a sweet experience across every touchpoint. Discover how to mold your content strategy to adapt to design trends and customer tastes.
Tags : 
content, content strategy, design, customer experience
    
Adobe
Published By: Adobe     Published Date: Jun 16, 2017
Find out how companies that embed design thinking in digital CX strategy achieve tangible business benefits. Download this paper now.
Tags : 
creative, customer experience, digital strategy, digital transformation, customer experience management
    
Adobe
Published By: Akamai Technologies     Published Date: Jul 02, 2019
Customer identity and access management (CIAM) is increasingly important for brands to deliver the seamless, secure digital experiences demanded by empowered consumers. As part of its Identity and Access Management Playbook, Forrester Research provides guidance to build a customer-obsessed IAM team that has the technical skills, business influence, and interpersonal attributes to architect a CIAM strategy and roll it out across functional groups. Read the full report to learn critical considerations to make your CIAM team effective. Report highlights: ? Four essential roles for your CIAM team ? Why sharing and integrating customer data across organization barriers is critical for success ? The most important technical, business, and interpersonal skills to look for in CIAM candidates
Tags : 
    
Akamai Technologies
Published By: Cisco     Published Date: Jan 08, 2016
Financial services customers are increasingly going digital, but human assistance continues to play a pivotal role — especially in the purchase journey — and many banks still only allow customers to get this assistance over the phone or in a branch. To improve the customer experience, increase the productivity of frontline experts, and increase sales, eBusiness and channel strategy executives should consider weaving human advisors and digital technologies together with video banking. Success will require more than just a simple video call. eBusiness and channel strategy executives need to ensure that video banking capabilities let prospects collaborate effectively with an expert when and where they choose and that experts are supported by the right processes, tools, and training.
Tags : 
cisco, video banking, driving digital sales, improving customer experience, best practices
    
Cisco
Published By: Crownpeak     Published Date: Jul 21, 2016
This Ultimate Guide to Mapping the Buyer's Journey will show you how to: - Identify and develop customer personas specific to your business - Map your buyer's journey from consideration to purchase based on persona - Create content based on every stage of the buyer's journey - Effectively reach customers by aligning your content with their needs
Tags : 
crownpeak, marketer, buyer's journey, customer reach, marketing, consumer behavior, customer reach, content marketing
    
Crownpeak
Published By: CyberSource EMEA     Published Date: May 04, 2018
Digital technology is creating change at a pace never seen before. Customers now expect speed, ease, choice and a personalised service. It makes customer experience key to success. And it sets merchants a challenge. To survive, and thrive, businesses need to stay agile in everything they do –including how they manage fraud. As the people who set the strategy that determines if an order is accepted or not, fraud teams have a pivotal role to play in improving customer experience and reducing risk. This makes fraud management more than a back-office utility. It’s a way to differentiate your business and achieve a competitive advantage. This is the question we put to three specialists from CyberSource – as well as Chris Monk from digital literacy agency Decoded. This report reflects their expert opinion, and explores: • The changing landscape for businesses. • The key challenges for fraud teams. • How to develop an agile fraud solution
Tags : 
    
CyberSource EMEA
Published By: Dell EMC EMEA     Published Date: Oct 31, 2019
Gone are the days when IT operated in a dark, back-office environment, where they had little to no impact on the business or the employees they serve. IT leaders now see themselves as fundamental pillars of the business, moving from simple IT operation to the more complex IT orchestration, where they are actively serving business needs. Whether that need is to improve employee productivity or enhance customer experience, IT is at the forefront. When it comes to enabling employees with new devices, IT leaders are embracing new, innovative strategies for device deployment to increase automation, improve self-service, and enhance their capacity for innovation. The best part? The technology and processes involved with this change are now mature enough to support this shift. If your organization is considering changing its device deployment strategy in the next five years, it’s time to revise that timeline, because the change is now necessary. Learn more about Dell solutions powered by In
Tags : 
    
Dell EMC EMEA
Published By: Entrust Datacard     Published Date: Jul 09, 2019
Revised Payment Services Directive (PSD2) is the European Commission (EC) and the European Banking Authority’s (EBA) newest regulatory directive to ensure customer security in the payments space, is upon us. In order to comply with these new regulations, you first need to ensure you have a good understanding of what they are, why they exist and how they will affect your organization’s business strategy moving forward. Don’t let the potential business impact of PSD2 hang over your head. PSD2 can actually be a catalyst for your digital= transformation. With the right solution, you can provide a more secure, better user experience for your customers. If you are able to capitalize on PSD2 and implement a forward-thinking strategy, you can ultimately differentiate your brand from emerging competition — like neobanks, fintechs and wallet providers — and retain customer trust and loyalty.
Tags : 
    
Entrust Datacard
Published By: Entrust Datacard     Published Date: Jul 08, 2019
Revised Payment Services Directive (PSD2) is the European Commission (EC) and the European Banking Authority’s (EBA) newest regulatory directive to ensure customer security in the payments space, is upon us. In order to comply with these new regulations, you first need to ensure you have a good understanding of what they are, why they exist and how they will affect your organization’s business strategy moving forward. Don’t let the potential business impact of PSD2 hang over your head. PSD2 can actually be a catalyst for your digital transformation. With the right solution, you can provide a more secure, better user experience for your customers. If you are able to capitalize on PSD2 and implement a forward-thinking strategy, you can ultimately differentiate your brand from emerging competition — like neobanks, fintechs and wallet providers — and retain customer trust and loyalty.
Tags : 
    
Entrust Datacard
Published By: Epicor     Published Date: Jul 18, 2017
Big-box retailers often have the resources, product variety, and name recognition to get ahead of smaller competitors. However, small and midsize businesses are able to crush the big-box stores where it matters most—the customer experience. Whether by design, geography, or as a matter of principle, small and midsize retailers are closer to their customers and are able to engage them on a level that big-box stores simply cannot. This closeness—combined with the right retail management system—allows smaller business to deliver a superior shopping experience with: • Special orders • Predictive inventory analysis • Digital, mobile channels and device integration This white paper—written by Innovative Retail Technologies and sponsored by Epicor—explains how the right software solution leads to a more agile retail strategy, which then leads to a better experience for your customers.
Tags : 
retail store software, retail sales software, retail saas, business retail software, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas
    
Epicor
Published By: EPiServer Inc.     Published Date: Sep 16, 2013
E-commerce is everywhere. More people are shopping for a greater variety of products than ever before. And while some countries are ahead, in all developed economies it is a matter of when, not if, e-commerce will become a significant revenue stream for every retail business. In this guide, we'll look at seven lessons today's retailers should learn if they are to gain maximum benefits from their e-commerce operations. Together, these lessons can help take your e-commerce operation forward enabling you to capture more sales, more often.
Tags : 
e-commerce solutions, customer experience management, e-commerce strategy, e-commerce success, social e-commerce, mobile e-commerce
    
EPiServer Inc.
Published By: Epsilon     Published Date: Aug 23, 2012
By focusing more on the customer, banks can not only acquire new prospects, but boost retention and raise profitability to keep consumers loyal and returning for the long term.
Tags : 
customer experience marketing, cem, crm, crm, customer retention, cei, customer experience index, cem strategy
    
Epsilon
Start   Previous   1 2 3 4 5 6    Next    End
Search      

Related Topics

Add Your White Papers

Get your white papers featured in the Data Center Frontier Paper Library contact:
Kevin@DataCenterFrontier.com