social media campaign

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Published By: MoreVisibility     Published Date: May 07, 2012
Many advertisers have created Google AdWords accounts and are running campaigns, but how many marketers have truly mastered this platform and are achieving anything close to maximum ROI from this channel? This White Paper will guide you through some of the most important features available to advertisers and explain why these should be factored into your AdWords campaigns.
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morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns
    
MoreVisibility
Published By: Silverpop     Published Date: Jun 15, 2012
Driving traffic to the company website is a primary goal for many marketers, but what do you do when visitors leave without converting? Learn how retargeting can help keep your brand top of mind, entice contacts to return and take action, and increase revenue.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns, retargeting, online, digital, customer, revenue
    
Silverpop
Published By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
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white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads, lead generation, lead gen, sales leads, crm, sales
    
White Horse
Published By: Wildfire Interactive     Published Date: Jun 14, 2012
With the debut of Timeline for brands on February 29th, brands and marketers everywhere wondered whether the major changes to fan page functionality would cause noticeable differences in engagement activity. We decided to find out. We ran the stats for 43 brands ranging from 20K to 40MM fans and tracked every engagement metric 21 days prior to and 21 days after the Timeline change. We'd like to share the results.
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facebook, marketing, social media, social media campaigns, advertising, timeline, social advertising
    
Wildfire Interactive
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
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spredfast, social media, sponsorship, content, social integration
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
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spredfast, social media, sponsorship, content, social integration
    
Spredfast, Inc.
Published By: Demand Frontier     Published Date: Mar 03, 2016
Before launching your first email nurture, webinar or social media campaign take a moment to make sure you’ve got these five things in order.
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business optimization, business strategy, campaign
    
Demand Frontier
Published By: ActionCOACH     Published Date: Apr 17, 2013
How can you avoid failure while employing the proper tools to gain experience? you can do it by avoiding big mistakes and learning as you go. Download this eBook to learn some of the biggest mistakes that business owners make and how you can avoid them.
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social media, actioncoach, social marketing campaign, social marketing best practices
    
ActionCOACH
Published By: Silverpop     Published Date: Jun 15, 2012
People are increasingly using smartphones for researching, social networking and "checking in" on Foursquare. Learn how you can tap the power of location-based marketing, using customers' real-world behaviors and location to reach them when it's most relevant.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns
    
Silverpop
Published By: Silverpop     Published Date: Jun 15, 2012
Racking up more "likes" is a good thing-but only if you tie them to strategic goals such as increasing sales, brand awareness and overall revenue. Learn tactics you can use to turn Facebook "likes" into customers.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns
    
Silverpop
Published By: Cymfony     Published Date: Jul 11, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
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collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction, branding, wal-mart, mcdonalds, evil empire, cymfony
    
Cymfony
Published By: Cymfony     Published Date: Jul 11, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
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collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction, branding, wal-mart, mcdonalds, evil empire, cymfony
    
Cymfony
Published By: Adobe     Published Date: Sep 19, 2013
With 50 Facebook pages, 50 Twitter accounts, 80 social apps, and many blogs, Caesars Entertainment turned to Adobe Social, part of the Adobe Marketing Cloud, to centralize, manage, and improve their social media efforts. It paid off.
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social media, marketing, content management, platforms, digital marketing, campaigns, social engagment
    
Adobe
Published By: Brandwatch     Published Date: Feb 25, 2015
This guide provides a number of helpful tips for an effective evaluation of campaign activity, including: • How to distinguish between measurement types • An in-depth view on campaign measurement frameworks and dashboards • Common campaign objectives
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social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns, social media management
    
Brandwatch
Published By: IBM     Published Date: Aug 06, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing marketing and improving the effectiveness of marketing campaigns, optimizing assortment and merchandising decisions, and removing inefficiencies in distribution and operations.
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ibm, retail, data, big data, power, stores, interact, social media
    
IBM
Published By: MoreVisibility     Published Date: May 07, 2012
When it comes to Social Media Marketing, setting up your business pages and profiles is only the first step. How do you grow and maintain an active social media audience? In this White Paper we explore key ideas for making your social media content more engaging for prospects and customers.
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morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns
    
MoreVisibility
Published By: Knowledge Marketing     Published Date: Sep 27, 2010
How to successfully integrate existing social media campaigns with email marketing strategies
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integration, email, social media, email marketing, campaign, campaign management
    
Knowledge Marketing
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: Falcon Social     Published Date: Oct 30, 2015
Du willst eine Strategie entwickeln, die Engagement fördert und deine Marke in den sozialen Medien aufbaut? Dieses Handbuch unterstützt dich dabei, eine Strategie zu erstellen, die den gesamten Lebenszyklus deiner Inhalte abdeckt – von der Planung und Ideensuche bis hin zur Erfolgsmessung und Optimierung. Lade das Handbuch jetzt herunter.
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social media tool, social media management tool, social media verwaltung, social media software, social media marketing, social media campaigns, content marketing, social media content, content marketing tool, content marketing software
    
Falcon Social
Published By: QuickPivot     Published Date: Aug 02, 2016
How to evaluate vendor technology and services to make your organization stronger
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quickpivot, marketing, social media, campaigns, partner strategy, vendors, business objectives, marketing strategy, big data, marketing technology stack, customer experience, personalization, predictive analytics
    
QuickPivot
Published By: Brandwatch     Published Date: Apr 22, 2015
Download this case study to learn how agency DDB was able to use Brandwatch’s powerful coverage and flexible filtering capabilities to measure the success of its new Game of Thrones campaign.
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social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns, social media management
    
Brandwatch
Published By: MoreVisibility     Published Date: Jun 20, 2012
Already set-up your Google Analytics account but not sure if it was done accurately? We can help!
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morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns
    
MoreVisibility
Published By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
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adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities, targeted experiences, using resources effectively, coordinate marketing campaigns, social media management platform, localized apps, international blockade, global campaign coordination, social analytics, local marketers, digital marketing, targeting publishing, social media quality
    
Adobe
Published By: uberVU via HootSuite     Published Date: Oct 10, 2012
Find out how to use our Facebook Timeline best practices to help your organization build an effective social media strategy, strengthen relationships with your brand's community and see your ROI on your Facebook campaign.
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social media management, social media strategy, social media strategies, social strategy, social business, social enterprise, enterprise social networks, facebook strategies, facebook strategy, facebook best practices
    
uberVU via HootSuite
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